{"title":"Mascara","description":"\u003cp\u003eExplore mascara at J5 Beauty \u0026amp; Co.\u003c\/p\u003e","products":[{"product_id":"prosa-4-in-1-maximum-volume-mascara","title":"Prosa 4-in-1 Maximum Volume Mascara","description":"\u003cdiv\u003e\n\u003cp\u003eProsa 4-in-1 Maximum Volume Mascara combines length, volume, curl, and definition in a rich black formula designed to make lashes look fuller, longer, and more pronounced. Its buildable texture lets you create a subtle daytime finish or layer coats for a more dramatic eye look.\u003c\/p\u003e \u003ch2\u003eFour Lash Benefits in One Formula\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLengthening:\u003c\/b\u003e Enhances the appearance of longer-looking lashes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVolumizing:\u003c\/b\u003e Adds a fuller, bolder look to each lash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCurl-enhancing:\u003c\/b\u003e Helps maintain a lifted, defined appearance throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDefining:\u003c\/b\u003e Separates and emphasizes lashes for a more noticeable eye look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe lightweight, clump-free formula glides on smoothly and builds without leaving lashes looking heavy. Whether you want natural definition or maximum volume, apply additional coats to adjust the intensity for day-to-night wear.\u003c\/p\u003e \u003ch2\u003eNourishing Ingredients and Reliable Wear\u003c\/h2\u003e\n\u003cp\u003eAlongside its eye-enhancing benefits, this mascara contains mamey oil, aloe vera, jojoba, and wheat germ to help maintain the soft feel of your lashes. The waterproof, smudge-proof, long-lasting formula is designed to resist flaking and keep your lash look intact from morning through evening.\u003c\/p\u003e \u003cp\u003eChoose Prosa Maximum Volume Mascara when you want one versatile black mascara for lengthening, volumizing, curling, defining, and nourishing your lashes—without switching between multiple products.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Prosa","offers":[{"title":"Black \/ 0.39 Ounce (Pack Of 1)","offer_id":48393354870899,"sku":"B01LMNAVQQ","price":13.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/Prosa4-in-1MaximumVolumeMascara_3_0db0f369-031e-4f66-9401-ccdddb38cbda.png?v=1790023908"},{"product_id":"maybelline-lash-sensational-waterproof-mascara-very-black","title":"Maybelline Lash Sensational Waterproof Mascara — Very Black","description":"\u003cdiv\u003e\n\u003cp\u003eBuild a bold, very black lash look with a full-fan effect from Maybelline Lash Sensational Waterproof Mascara. Its fanning brush reaches across your lashes to create a more open, defined finish.\u003c\/p\u003e \u003cp\u003eWear it for your everyday eye makeup or add it when you want a more dramatic look for an occasion. Pair it with your favorite Maybelline eye makeup to complete your look.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eTen-layer fanning brush:\u003c\/b\u003e The bristles reveal a full flourish of lashes for a wide, fanned-out effect.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLiquid Ink formula:\u003c\/b\u003e It coats lashes from every angle for noticeable length and volume.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eClump-free finish:\u003c\/b\u003e The smooth application helps keep lashes looking defined.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWaterproof wear:\u003c\/b\u003e The waterproof formula suits looks you want to wear through the day.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eContact lens wearers:\u003c\/b\u003e The formula is ophthalmologist tested and suitable for contact lens wearers.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eChoose a light touch for a more natural look, or build your eye makeup around the mascara for extra drama.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MAYBELLINE","offers":[{"title":"Waterproof \/ 0.3 Fl Oz (Pack Of 1) \/ Very Black","offer_id":66851780690035,"sku":"B00PFCT036","price":16.51,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/47afc8119a59eade252ac4f44dc97031.jpg?v=1791846935"},{"product_id":"maybelline-lash-sensational-sky-high-volumizing-mascara-in-plum-twilight","title":"Maybelline Lash Sensational Sky High Volumizing Mascara in Plum Twilight","description":"\u003cdiv\u003e\n\u003cp\u003eBring extra length and full volume to your lashes with Maybelline Lash Sensational Sky High Mascara in Plum Twilight. Its plum shade adds a colorful twist to your eye look, while lightweight fibers help lashes look long without a heavy feel.\u003c\/p\u003e \u003cp\u003eUse the Flex Tower brush to coat lashes from root to tip, including shorter lashes. Wear it with a simple neutral eye for a subtle pop of color, or add it to a more dramatic makeup look for an evening out.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eLength and volume:\u003c\/b\u003e Bamboo extract and lightweight fibers help create long, full-looking lashes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFlexible brush:\u003c\/b\u003e The Flex Tower brush bends to reach and coat each lash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003ePlum Twilight shade:\u003c\/b\u003e This colorful option brings a distinctive plum accent to your mascara routine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eWashable formula:\u003c\/b\u003e The formula is designed to resist flaking and smudging throughout the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEye-tested:\u003c\/b\u003e Ophthalmologist and allergy tested, it is suitable for sensitive eyes and contact lens wearers.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eKeep Plum Twilight in your everyday makeup rotation for a fresh alternative to classic black, or reach for it when your look calls for a little more color.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"MAYBELLINE","offers":[{"title":"Plum Twilight \/ 0.24 Fl Oz (Pack Of 1)","offer_id":66851785048179,"sku":"B0F5BWVK9R","price":17.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/283192b1a3526abce192ef8a4f905eb3.jpg?v=1791847159"},{"product_id":"covergirl-lashblast-volume-mascara-0-44-fl-oz","title":"COVERGIRL LashBlast Volume Mascara - 0.44 fl oz","description":"Turn up the volume with COVERGIRL LashBlast Volume Mascara, a must-have addition to your beauty routine. This innovative mascara is designed to deliver an impressive 10x more volume instantly, transforming your lashes into a bold statement. The volume-boosting formula not only enhances your natural beauty but also ensures that your lashes remain touchably soft and smudge-free throughout the day. Whether you're preparing for a special occasion or simply want to elevate your everyday look, this mascara is your go-to solution for dramatic, voluminous lashes.\n\nThe LashBlast Volume Mascara is perfect for anyone looking to achieve a big, bold lash look without the hassle of clumping or flaking. Its hypoallergenic formula is gentle on the eyes, making it suitable for sensitive skin. With its built-in brush engineered to maximize every lash, you can effortlessly create a stunning, wide-eyed effect. Experience the confidence that comes with beautifully defined lashes that last from morning to night.\n\n\u003ch3\u003eHighlights\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 10x more volume than bare lashes for a dramatic effect\u003c\/li\u003e\n\u003cli\u003eCreates a bold lash look that enhances your eyes\u003c\/li\u003e\n\u003cli\u003eHypoallergenic formula ensures comfort for sensitive eyes\u003c\/li\u003e\n\u003cli\u003eLong-lasting wear without smearing or flaking\u003c\/li\u003e\n\u003cli\u003eCruelty-free, aluminum-free, and phthalate-free for a conscientious choice\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"J5 Beauty \u0026 Co","offers":[{"title":"805 Black","offer_id":66851851993203,"sku":"11206179","price":20.63,"currency_code":"USD","in_stock":true},{"title":"810 Black Brown","offer_id":66851852025971,"sku":"11206180","price":20.63,"currency_code":"USD","in_stock":true},{"title":"815 Brown","offer_id":66851852058739,"sku":"11206181","price":20.63,"currency_code":"USD","in_stock":true},{"title":"800 Very Black","offer_id":66851852091507,"sku":"11206182","price":20.63,"currency_code":"USD","in_stock":true},{"title":"825 Very Black","offer_id":66851852124275,"sku":"11206185","price":20.63,"currency_code":"USD","in_stock":true},{"title":"830 Black","offer_id":66851852157043,"sku":"11206183","price":20.63,"currency_code":"USD","in_stock":true},{"title":"835 Black Brown","offer_id":66851852189811,"sku":"11206184","price":20.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/790a58ca684f79049d74a66b587f5347.jpg?v=1791850277"},{"product_id":"loreal-paris-telescopic-original-lengthening-mascara-0-27-fl-oz","title":"L'Oreal Paris Telescopic Original Lengthening Mascara, 0.27 Fl Oz","description":"L'Oreal Paris presents the Telescopic Original Lengthening Mascara, now featuring a waterproof formula that ensures your lashes remain beautifully elongated and defined throughout the day. This innovative mascara enhances your natural lashes, providing up to 50% more length while maintaining a stunning, clump-free appearance. The unique Precision Brush is designed with two sides: the flat side works to visibly lengthen your lashes, while the comb side expertly separates each lash for a flawless finish. This product is fragrance-free, ophthalmologist-tested, and allergy-tested, making it an excellent choice for those with sensitive eyes or contact lens wearers.\n\nFor optimal application, position the brush at the base of your lashes and gently sweep upwards towards the tips. The waterproof formula ensures that your lashes stay perfect, even in humid conditions or during emotional moments. To remove, simply use a waterproof makeup remover. Please remember to treat the applicator with care and avoid using it near open flames or in moving vehicles. If you notice any changes in odor or appearance, discontinue use and consult a physician if any irritation occurs.\n\nHighlights\n- Uniquely formulated waterproof mascara provides intense length, up to 50 percent longer lashes\n- Flat side of Telescopic Mascara brush lengthens lashes\n- Comb side of lash-separating mascara brush precisely separates, resists clumps\n- Fragrance-free mascara, suitable for sensitive eyes\n- Long-lasting, non-clumping, and non-flaking formula for all-day wear","brand":"J5 Beauty \u0026 Co","offers":[{"title":"Washable \/ 935 Carbon Black","offer_id":66851852288115,"sku":"12387910","price":23.72,"currency_code":"USD","in_stock":true},{"title":"Washable \/ 905 Black","offer_id":66851852320883,"sku":"12387911","price":23.72,"currency_code":"USD","in_stock":true},{"title":"Washable \/ 910 Blackest Black","offer_id":66851852353651,"sku":"12387912","price":23.72,"currency_code":"USD","in_stock":true},{"title":"Waterproof \/ 925  Waterproof Black","offer_id":66851852386419,"sku":"76153226","price":23.72,"currency_code":"USD","in_stock":true},{"title":"Washable \/ 915 Black Brown","offer_id":66851852419187,"sku":"94785419","price":23.72,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/ff181909498238aa422a0a21f96c171e.jpg?v=1791850260"},{"product_id":"dior-diorshow-iconic-overcurl-waterproof-mascara","title":"Dior Diorshow Iconic Overcurl Waterproof Volumizing Curl Mascara","description":"\u003cdiv\u003e\n\u003cp\u003eGive your lashes XXL volume, a spectacular curl and lasting shape with Dior Diorshow Iconic Overcurl Waterproof Mascara. Its waterproof formula resists water and humidity, helping your eye makeup stay in place for long wear.\u003c\/p\u003e \u003cp\u003eApply it when you want a defined, curled lash look that holds its shape. The couture turquoise-blue band, faceted with Dior letters, brings a distinctive finish to your makeup bag.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eWaterproof wear:\u003c\/b\u003e The formula resists water and humidity for long-wear eye makeup.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eXXL volume:\u003c\/b\u003e Adds dramatic-looking fullness to your lashes.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSpectacular curl:\u003c\/b\u003e Gives lashes a lifted, curled look with lasting shape.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCotton nectar:\u003c\/b\u003e Infused with cotton nectar for a lash-fortifying effect.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCouture design:\u003c\/b\u003e The turquoise-blue band is faceted with Dior letters for a distinctive look.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor application, hold the brush vertically and use its concave side. Then press it against your upper lashes to boost and set the curl, creating an eyelash-curler effect.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"J5 Beauty \u0026 Co","offers":[{"title":"091 Black","offer_id":66851853271155,"sku":"12168886_6568333","price":58.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/upload-1792109172437_fc3ea152-973e-4838-824c-30d7c57d80d2.png?v=1792109193"},{"product_id":"show-24h-buildable-volume-mascara","title":"Dior Diorshow 24H Buildable Volume Mascara Transfer Proof Lash Enhancing","description":"\u003cdiv\u003e\n\u003cp\u003eBuild noticeable volume while keeping each lash defined, so your eyes stand out without losing a separated look. Diorshow mascara lets you add coats to create the level of volume you want.\u003c\/p\u003e \u003cp\u003eFor your top lashes, sweep the brush upward; for your bottom lashes, sweep downward. Pair it with Diorshow Maximizer 3D Lash Primer-Serum to prep lashes for more volume, wear and impact.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eXXL brush:\u003c\/b\u003e Designed for different lash types, it creates a lash-multiplying effect with extreme volume and definition.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTransfer-proof wear:\u003c\/b\u003e The formula delivers 24-hour wear, based on instrumental tests on 21 subjects.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eBuildable formula:\u003c\/b\u003e Add coats for lash-by-lash volume, with each coat helping strengthen lashes.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eCornflower extract:\u003c\/b\u003e Infused into the formula for a distinctive touch in your mascara routine.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eNatural-origin ingredients:\u003c\/b\u003e Composed of 90% natural-origin ingredients, calculated under ISO 16128-1 and ISO 16128-2, including water.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSuitable for sensitive eyes:\u003c\/b\u003e A considered option when choosing mascara for sensitive eyes.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eLayer it with your eye makeup for a defined, voluminous look, whether you keep the rest of your routine simple or build a more striking finish.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"J5 Beauty \u0026 Co","offers":[{"title":"090 Black (A Timeless Black)","offer_id":66851853303923,"sku":"13839352_7382651","price":58.7,"currency_code":"USD","in_stock":true},{"title":"288 Blue (A Deep Blue)","offer_id":66851853336691,"sku":"13839352_7382589","price":58.7,"currency_code":"USD","in_stock":true},{"title":"798 Brown (An Essential Brown)","offer_id":66851853369459,"sku":"13839352_7382640","price":58.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/8386bc6c2c26d4e49c096c57509a7e9c.jpg?v=1791850242"},{"product_id":"climax-mascara","title":"NARS Climax Extreme Volume Buildable Mascara With Intense Black Pigment","description":"\u003cdiv\u003e\n\u003cp\u003eBuild bold, dramatic lashes with NARS Climax Extreme Volume Mascara, made for volume you can layer without a heavy or stiff feel. Its intense black pigment brings rich definition, while the flexible formula keeps lashes feeling soft.\u003c\/p\u003e \u003cp\u003eUse it for a more defined everyday look, then add coats when you want extra impact. The full-bodied brush helps you work from roots to tips, and its tapered edge makes it easier to reach bottom lashes.\u003c\/p\u003e \u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eBuildable volume:\u003c\/b\u003e The whipped, creamy Lash Moisture Complex lets you add intensity while keeping lashes soft and lifted.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRibbed brush:\u003c\/b\u003e The full-bodied brush captures and coats each lash for bold dimension and an instant, intense effect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExplicit Black shade:\u003c\/b\u003e Intense black pigment coats lashes from root to tip for rich colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFlexible, lightweight feel:\u003c\/b\u003e The formula is designed to build without clumping or smudging, and without leaving lashes heavy or stiff.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eProduct results:\u003c\/b\u003e 96% achieved full, maximum volume; 96% saw clump-free buildable volume; 100% saw instant curl from base to tip.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor dramatic volume, wiggle the brush through the top and bottom of your upper lashes. Focus on the roots and outer lashes, then hold the wand in place for five seconds to add lift. Use the tapered edge to coat your bottom lashes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"J5 Beauty \u0026 Co","offers":[{"title":"Explicit Black \/ Standard","offer_id":66851854188659,"sku":"12352573_3449008_0","price":51.49,"currency_code":"USD","in_stock":true},{"title":"Explicit Black \/ Travel","offer_id":66851854221427,"sku":"12352573_3449008_1","price":39.13,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/34d7e4f026850c8a598a1dcc8b80f632.jpg?v=1791850259"},{"product_id":"show-overvolume-extreme-volume-mascara","title":"Dior Diorshow Overvolume Extreme Volume Defining No Transfer Mascara","description":"\u003cdiv\u003e\n\u003cp\u003eGive your lashes a dramatic, fanned-out look with Dior Diorshow Overvolume Mascara. Its intensely pigmented matte black coats each lash for extreme volume and definition, with transfer-proof wear for up to 24 hours.\u003c\/p\u003e \u003cp\u003eApply to your top lashes from root to tip. For extra volume, sweep the brush in a zigzag motion, then use its tip to reach lashes with added precision.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eExtreme volume:\u003c\/b\u003e Instrumental tests with 30 subjects showed a +440% volume boost.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eLash-by-lash definition:\u003c\/b\u003e The formula separates lashes for a clump-free, fanned-out look.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eDeep black colour:\u003c\/b\u003e Intense pigment gives lashes a high-impact matte black finish.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eD-panthenol infusion:\u003c\/b\u003e Helps revitalize and strengthen lashes.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eSignature tube:\u003c\/b\u003e The mascara comes in a tube featuring Dior’s iconic cannage motif.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eDiorshow Overvolume is designed for all skin types. Pair it with the Diorshow 5 Couleurs Eyeshadow Palette – Cannage Limited Edition, Diorshow Liquid Liner or Diorshow Brow Styler to complete your eye look.\u003c\/p\u003e \u003cp\u003eWear it for a defined everyday look or build volume with extra zigzag strokes when you want more impact.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"J5 Beauty \u0026 Co","offers":[{"title":"090 Overblack","offer_id":66851854450803,"sku":"21761296_10142343","price":61.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/files\/600ac0e64c18f01b95ae4aa3c9678d65.jpg?v=1791850244"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0720\/9317\/1827\/collections\/j5-collection-mascara.png?v=1792084686","url":"https:\/\/j5beautyco.com\/collections\/mascara.oembed","provider":"J5 Beauty \u0026 Co","version":"1.0","type":"link"}