Eye Primer & Base | J5 Beauty & Co

A family behind every find

J5 Beauty & Co is a father-daughter business founded by Todd and Jasmine Talley. Built around family and personal service, our store brings together makeup, skincare, fragrances and everyday beauty essentials.

J5 stands for Todd’s five children, whose names all begin with J. We’re building a family legacy and sharing our love for beauty with you.