About Us

Our Story

Welcome to J5 Beauty & Co 

A father-daughter business, five names deep.

J5 Beauty & Co started as something simple: a father and his daughter building something together.

I have five children, and every one of their names starts with the letter J. That’s where J5 comes from. It’s more than a business name — it’s a legacy that every one of them will always have a part of.

Founded by  My daughter Jasmine & I, J5 Beauty & Co is built around family, service, and helping our customers feel confident. We offer women’s and men’s clothing, jewelry, beauty, skincare, makeup, fragrances, colognes, and personal care for both women and men.

For us, J5 is about more than selling products. It’s about building something as a family that can grow for years to come.

Five kids. Five “J” names. One family. One legacy.

Welcome to the J5 Family.

We offer a growing selection of clothing, jewelry, beauty, skincare, fragrances, colognes, and personal care products from the brands you already know and use.

Our focus is different. We want to know what you use. If there's a product or brand you love, let us know, and we'll work to source it and offer it at a great, competitive price whenever possible.

At J5 Beauty & Co, customer service is at the heart of our business. We're committed to providing a personal shopping experience, quality products, fair pricing, and service you can trust.

Your brands. Your products. Personal service and hard-to-find picks.

Clothing & Jewelry | Beauty | Skincare | Fragrances

J5 Beauty & Co — A Father-Daughter Business Built for Our Customers.

— The J5 Beauty & Co Team

Hi, we’re Todd and Jasmine, the father-daughter team behind J5 Beauty & Co. If you want a product we don’t carry, tell us and we’ll try to find it.